Part of the appeal of COCA-COLA collectibles is the nostalgia they evoke. That's because most of us grew up with COCA-COLA and it became part of our lives. We remember the family picnics, the parties, the trips to the soda fountain, the family vacations - experiences that were enhanced whenever we were enjoying a refreshing COKE. One place where you were sure to find ice-cold bottles of COCA-COLA was the gas-station. Whether stopping to gas up and take a refreshing break on a long family trip or visiting the local mechanic on a Saturday morning with your dad, a cold bottle of COKE was always a special treat. Placing your coins in the big vending machine and pulling out that familiar bottle is a memory that is firm in many Americans' minds. From the time Asa G. Candler bought the COCA-COLA name and formula in 1891, the Company has been a powerful marketing force. Realizing that in the 1930s nearly 29 million cars were travelling on American highways, COCA-COLA began selling its delicious soft drink in gas stations. Aside from offering "the pause that refreshes" to millions of travellers, the marketing strategy also succeeded in making the COCA-COLA brand name a familiar sight in our daily lives.

Now, a classic 1957 Chevy Truck is delivering two vintage COCA-COLA vending machines in a handsome die-cast replica, marked with all the familiar COCA-COLA trademarks. Precision-engineered in the 1:43 collector scale, the COCA-COLA Brand 1957 Chevy Truck is meticulously crafted by - and available only from - Matchbox Collectibles.

(1996)

Scale: 1:43